Instagram, the social media platform has been most popular since 2010 and provides users with a range of opportunities like following other users' streams, uploading photographs, and posting short videos, geotag Images with the name of a location.

While TikTok began its race in 2017, which was known in China as Douyin.

Which is a video-focused Social networking service Owned by the Chinese company ByteDance. After its launch as a short-form video sharing platform primarily used for lipsyncing and dancing videos, TikTok has evolved into a fully-fledged video service, featuring a wide range of content. 

An analysis of Insta's and Tiktok's market shares

Instagram has a market value of approximately 1.7 billion dollars. According to a survey, 89% of marketers believe that Instagram is an essential part of their business development. With regard to TikTok, it has generated an estimated $1.9 billion in revenue in 2020, a 457% increase over the previous year. In 2019, it was downloaded 693 million times, and in 2020, it was downloaded 850 million times. With this market share and downloaded statistics, it becomes obvious that the newbie will be a true competitor against brown hair Instagram on social media. The newbie may be late, but it's not last! 

Instagram vs. Tiktok differences

Since Instagram started its raced back then in 2012, by this time it has more footsteps than the newbie, it has unfolded its own trend in social posting, online community, engagement, and hold on the market. 


  • Instagram is wider in varieties. It's a visual platform for images, carousels, ephemeral content (Stories), short-form videos (Reels), long-form videos (IGTV), streaming (Live), and listicles (Guides).
  • TikTok is somewhat narrow in its varieties. It will allow established vertical, short-form video social channels online

A lot more different, both have differences in different keys like algorithms, audiences, engagement, and social commerce. 

Which one has the largest audience between Instagram and Tiktok?

Because Instagram is nearly 5 years older than TikiTok, it has more followers like 1.8B times more worldwide. Within a short period of time, TikiTok again grew its fan base to about 1.5 billion downloads in 2019. This means we can't predict which one will win.

Demographic base:

They both have a fairly similar age range of 18 to 35 years. In terms of age groups, Instagram has more users in the 24 to 34 age group with 76%, followed by the 18 to 24 age group with 68%, while Tiktok has 70% of the 18 to 24 age group, followed by 44% of the 24 to 35 age group, coming to gender diversity, Instagram has more female clients than male, which is 65% female to 35% male. It is reverse dominance for TikTok, with 55.6% males and 44.4% females.

An advantage of Instagram is that it is owned and managed by Facebook, so cross-platform promotion is an efficient way for Instagram to reach diverse demographics.

Instagram vs Tiktak, which is better

For marketing sectors, it is quite significant to decide between two options or both with a proper mix, as the user and influencer base of Tiktak is rapidly increasing, it will be the one to consider before choosing.

Seeing the Future 

It is true that Instagram is a successful platform for brands, but experts say you should diversify your following, so you should consider TikTok. It is true that Instagram is a successful platform for brands, but experts say you should diversify your following, so you should consider TikTok. Additionally, tik tok generators make a splash for a specific pretension, similar to a product launch. A way TikTok attracts brands and influencers is through its Creator Marketplace, which allows brands and generators to connect directly.


TikTok or Instagram!


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