Apple, for the first time since2016 has become the global smartphone market leader in terms of smartphones shipped. The company leaped ahead of Samsung who has been the leader in this metric for quite a while, especially after Huawei started having problems with the US Government.
This report comes according to an estimate by market researcher Gartner. According to the report by Gartner, apple witnessed a growth of 3.3%, while Samsung’s sales saw a decline of 14.6%. This data is for the fourth quarter of 2020.
Smartphone sales as a whole saw a worldwide decline of 12.5% in 2020. According to the report by Gartner - Global sales of smartphones to end users declined 5.4% in the fourth quarter of 2020, according to Gartner,Inc. Smartphone sales declined 12.5% in full-year 2020.
“The sales of more 5G smartphones and lower-to-mid-tier smartphones minimized the market decline in the fourth quarter of 2020,” said Anshul Gupta, senior research director at Gartner. “Even as consumers remained cautious in their spending and held off on some discretionary purchases, 5G smartphones, and pro-camera features encouraged some end-users to purchase new smartphones or upgrade their current smartphones in the quarter.”
The launch of the 5G iPhone 12series helped Apple record double-digit growth in the fourth quarter of 2020. Apple surpassed Samsung to retake the No. 1 global smartphone vendor spot (see table 1). The last time Apple was the top smartphone vendor was in the fourth quarter of 2016.
The company shipped around 80 million smartphones in the quarter, leaping ahead of all manufacturers including Samsung, for the first time in four years since 2016.